Our Shop Launched 200+ Products for the Holidays. Here’s How We Did It.


In 2014, a year after our Shop opened its doors, Senior Director of Buying Jojo Feld ventured to a potter’s studio in Brooklyn. The maker: Kim Gilmour. Her business: Fisheye Brooklyn. The Shop was selling some of Gilmour’s soup bowls, but Feld wanted to see what else she was working on.

“I noticed shelves of unglazed organic-shaped pinch bowls,” Feld remembered. “Hundreds of them.”

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